Launching of Beyond Passion

As part of the 35th anniversary celebration of La Rose Noire, founder Gérard Dubois unveiled the latest Passion book, Beyond Passion—a meaningful tribute to a remarkable journey spanning three and a half decades. More than a cookbook or recipe collection, this special volume captures the story behind the passion, vision, and perseverance that shaped La Rose Noire.

From its humble beginnings as a small cake shop in Hong Kong to becoming a world-class manufacturer of innovative pastries and chocolates, Beyond Passion chronicles the milestones that defined the company’s evolution. Woven through its pages are stories of the people who helped shape the journey, the artistry behind every handcrafted creation, and the relentless pursuit of excellence and innovation.

The book also reflects the values at the heart of La Rose Noire—its commitment to sustainability, its care for communities through the La Rose Noire Foundation, and the spirit of family that continues to uplift the company. More than a retrospective, Beyond Passion is a celebration of craftsmanship, purpose, and the shared passion that has fueled La Rose Noire through the years, while looking ahead to the chapters still to be written.