May Puso. May Malasakit. ’Yan ang
Ka-La Rose Noire.

La Rose Noire proudly introduces the “May Puso. May Malasakit.” campaign, a culture-building program that encourages every artisan and staff member to bring our core values into action every day.

At the heart of the campaign are the five values of a La Rose Noire employee: Excellence, Professionalism, Passion, Efficiency, and Teamwork. These values guide how we work, how we support one another, and how we take responsibility for every task we perform.

To make the message more engaging and memorable, the campaign is also expressed through an original song and dance video, bringing our values to life in a fun and meaningful way.

More than just a slogan, malasakit means caring enough to take action—doing our best, working responsibly, supporting our teammates, reducing waste, and taking pride in everything we do.

Through this campaign, we aim to build a stronger workplace culture where every action reflects who we are as one team.

One Team. One Culture. One La Rose Noire.

May Puso. May Malasakit. ’Yan ang Ka-La Rose Noire.